Your water has a dirty secret. We're here to spill it.

Every time you shower, heavy minerals, metals and other impurities sneak into your routine and wreak havoc on your hair and skin.

Minerals

Found in rocks and soil that causes water hardness and limescale.

Calcium
Magnesium

Heavy Metals

Mainly enters water from industrial activities and processes.

Lead
Mercury
Cadmium
Arsenic
Chromium
Copper
Iron
Aluminium

Disinfectants

Used to disinfect water, and ensures that it's free from harmful bacteria.

Chlorine
Chloramine

Contaminants

Impurities from water treatment process, aging infrastructure, and environmental pollution.

Pesticides
Fluoride
Microplastics
Nitrates
Pharmaceuticals
Trihalomethanes (THMs)

Hard water can lead to up to a 7% decrease in hair thickness.

Hard water causes 3x more mineral deposits on your hair.

Eczema in children occurs 46% more in a hard water area.

Chlorine can make your skin lose moisture faster, leading to flareups of skin conditions.

Untap a water-first approach to beauty.

Neutralises minerals, chlorine, heavy metals and pollutants in your water, so they don't overstay their welcome and harm your hair and skin.

Results for your hair.

Fight back against hard water damage, transforming wash day from a battle into smooth sailing.

You'll notice less breakage.

Say goodbye to crispy-feeling hair with our charcoal-infused formula. It’s deeply cleansing yet always gentle.

Shop Full Length

You'll notice less thinning.

Stop hard water from getting too comfortable on your strands and restores your hair's natural fullness, pre-shower panic attacks.

Shop Full Cover

You'll notice less brassiness.

Uninvited yellow tones? Not if this is part of your shower stack. We’ve paired violet undertones in a conditioner that does much more than just strengthen your hair.

Shop Smooth Talk

Results for your skin

Prevent flare-ups and dryness, giving you lasting relief that sticks around long after your shower.

You'll notice less flareups.

This ultra-soothing body wash gives instant relief to skin that’s losing the battle with hard water every time you shower.

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You'll notice less bumpiness.

Stop unwanted impurities from clinging onto your skin. Clear out hard water buildup that can clog your pores and help reduce rough skin, post-rinse.

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Results for your water.

We make water work for your beauty routine, not against it.

You'll notice softer hair and skin.

Crack the code for better hair and skin by getting the first step of your beauty routine right - starting with better water.

Shop Shower Filter

You'll notice less impurities.

Our filters remove over 90% of chlorine, as well as heavy metals, rust and odour, saving your hair and skin from that endless cycle of dryness and irritation.

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