Press, Awards & Recognition

From industry awards to national press, Hello Klean has become one of the most recognised names in hard water beauty. Trusted by hundreds of thousands of customers and backed by BRITA's water filtration expertise, our products have earned recognition from leading beauty experts, consumer publications, and the people who use them every day.

As featured in: British Vogue · ELLE · GLAMOUR · Cosmopolitan · Marie Claire · Good Housekeeping · The Sunday Times · The Telegraph · The Guardian · The Independent · The Standard · Stylist · GQ · Harper's Bazaar · Daily Mail · Metro · Hello! · Women's Health · ITV This Morning · BBC Dragons' Den.

What the press says

“Well-priced, easy to install, stylish in design — a great investment if you live in a hard water area.”
— GLAMOUR
“Recognising that hard water is a big issue, Hello Klean developed its clever body, filter, and haircare range to counteract the effects.”
— Good Housekeeping
“After a month of using the system, my skin felt more hydrated. I was getting compliments on how great my hair looked and my pimples had scaled back too.”
— The Sun
“Hello Klean's entire line was formulated to bind with those unwanted minerals and metals, sweeping them away with the water.”
— ELLE

Awards & recognition

2026

  • WON — Woman & Home Hair Awards 2026, Best Scalp Care (Fresh Start Anti-Dandruff Scalp Serum). Read the feature.
  • WON — Marie Claire UK Hair Awards 2026, Best Scalp (Fresh Start Anti-Dandruff Scalp Serum).
  • WON — ELLE Future of Beauty Awards 2026 (Full Cover Anti-Thinning Hard Water Shampoo).
  • WON — Cosmopolitan Readers' Choice Beauty Awards 2026 (Shower Head 2.0).
  • Nominated — The Sunday Times Style Beauty Awards 2026: Haircare Game Changer (Fresh Start & Full Control Scalp Serums) and Best Gadget or Tool (Shower Head+).
  • Shortlisted — The Industry Beauty Awards 2026, Technology (Shower Head+) — winners announced July 2026.

2025

  • GOLD — Get The Gloss Beauty Awards 2025, Best Targeted Body Product (Press Reset Anti-Dryness Body Wash). Judge Dr Sonia Khorana: “We underestimate the effect hard water has on our skin and hair… this is a real first. It's got really good ingredients — PHA, glycerin, centella — plus the unique Klean complex, which neutralises hard water.” Read the feature.
  • Marie Claire UK Hair Awards 2025 — three wins: Best Hair Accessory Innovation (Rain Shower — judge Syd Hayes: “such a genius innovation”), Best Shampoo for Fine Hair (Full Length Anti-Breakage Shampoo) and Best Conditioner for Fine Hair (Smooth Talk Conditioner). Read the feature.
  • Stylist Best Beauty Awards 2025, Best Beauty Innovation (Rain Shower). Read the feature.
  • woman&home Hair Awards 2025, Best Haircare Innovation (Rain Shower). Read the feature.

2023

  • GLAMOUR Beauty Power List 2023 — Editor's Choice, Best Tool (Shower Head). Read the feature.
  • Get The Gloss Beauty Awards 2023 — Finalist, Best Innovator (Shower Head). Read the feature.

Business & startup recognition

  • Startups 100 (2024) — ranked #63 on the UK's definitive list of the most promising new businesses. Read the feature
  • FEBE Growth 100 (2024) — among the UK's 100 fastest-growing, founder-led private companies. Read the feature.
  • BBC Dragons' Den (2023) — Hello Klean pitched on BBC One's Dragons' Den and secured investment from Steven Bartlett. Watch our episode.

Press coverage

Recent coverage across national, beauty, business and trade press. Most recent first.

June 2026

  • Gentleman's Journal — Shower Head 2.0 (19 Jun 2026)
  • ELLE — Shower Head+ & founder commentary (11 Jun 2026)
  • The Standard — Shower Head+ (10 Jun 2026)
  • The Guardian — Shower Head 2.0 (9 Jun 2026)
  • Cosmopolitan — Full Control Anti-Thinning Scalp Serum (8 Jun 2026)
  • This Morning — Shower Head 2.0 (1 Jun 2026)
  • ELLE — Shower Head+ (print, 17 Jun 2026)

May 2026

  • Daily Mail — solus feature — Shower Head+, Rain Shower & Shower Head 2.0 (28 May 2026)
  • SLMAN — Shower Head 2.0 (26 May 2026)
  • Citizen Femme — Shower Head+ (13 May 2026)
  • Reset Magazine — Full Control Anti-Thinning Scalp Serum (11 May 2026)
  • Vogue Business — founder interview (7 May 2026)
  • Vogue — Shower Head+ (7 May 2026)
  • SLMAN — Shower Head+ (6 May 2026)
  • RED — Anti Thinning Shampoo (print, 27 May 2026)
  • ELLE — Full Cover Anti-Thinning Hard Water Shampoo (print, 13 May 2026)

April 2026

  • Global Cosmetics News — BRITA investment (26 Apr 2026)
  • Hello! — Shower Head+ (24 Apr 2026)
  • CEW — Shower Head+ (24 Apr 2026)
  • British Vogue — Shower Head+ (23 Apr 2026)
  • The Industry Beauty — Shower Head+ (23 Apr 2026)
  • Woman & Home — Fresh Start Anti-Dandruff Scalp Serum (23 Apr 2026)
  • Citizen Femme — Shower Head 2.0 & Shower Filter 2.0 (15 Apr 2026)
  • Good Housekeeping — Shower Head (14 Apr 2026)
  • Harper's Bazaar — Shower Head (3 Apr 2026)
  • SheerLuxe — Scalp Soak & founder commentary (2 Apr 2026)
  • The Industry Beauty — BRITA investment (2 Apr 2026)
  • Good Housekeeping — Shower Head 2.0 (print, 28 Apr 2026)
  • The Blend — Shower Head+ (print, 24 Apr 2026)
  • Woman & Home — Fresh Start Anti-Dandruff Scalp Serum (print, 17 Apr 2026)
  • Black Beauty & Hair — Scalp Serums (print, 13 Apr 2026)
  • Ideal Home — Shower Head (print, 2 Apr 2026)

March 2026

February 2026

  • Good Housekeeping — Shower Filter 2.0 (26 Feb 2026)
  • The Handbook — Purifying Shower Head (21 Feb 2026)
  • Daily Mail — Full Length Anti-Breakage Shampoo (18 Feb 2026)
  • The Telegraph — Shower Head 2.0 (13 Feb 2026)
  • Glamour — Shower Head 2.0 (11 Feb 2026)
  • SheerLuxe — Scalp Serum (9 Feb 2026)
  • Glamour — Scalp Soak (6 Feb 2026)
  • Reset Magazine — Scalp Serum (6 Feb 2026)
  • GQ — Rain Shower Head (1 Feb 2026)
  • Sunday Times — Shower Filter 2.0 & Shower Filter (print, 22 Feb 2026)
  • Woman's Own — Shower Filter 2.0 (print, 3 Feb 2026)
  • Woman's Own — Shower Filter 2.0 (print, 1 Feb 2026)

January 2026

Earlier coverage & reviews

  • Marie Claire — “The best 7 Hello Klean products”
  • Marie Claire — “These 3 filtered shower heads made all the difference to my hair”
  • Marie Claire — best products to combat hard water
  • Metro — “Your scalp needs a skincare routine”
  • The Telegraph — “I tried this viral shower filter and it's as good as TikTok says”
  • Real Homes — “The Hello Klean showerhead made those bumps on my skin disappear”
  • Beauty Geek — Purifying Shower Head review
  • Lizzie's Week — “Is it worth it? Does it work?”

Business & founder features

  • Shopify — “Inventing ‘Shower Care': how Hello Klean turned a hidden problem into a global business”
  • Tech Funding News — “Bootstrapped Hello Klean lands £1.5M to expand internationally”
  • Sovereign Magazine — “Hello Klean sells one million products without venture capital”
  • PBL Magazine — Hello Klean expands with Sephora
  • Ember Startups — founder feature
  • MOJEH — 10 minutes with founder Karlee Zhang
  • KHAMSA — founder Q&A

Television & podcasts

  • BBC Dragons' Den — watch our pitch on BBC One (with investment in Hello Klean from Steven Bartlett)
  • ITV This Morning — “Your guide to the everything shower” (June 2026)
  • Founded Beauty (podcast) — founder interview

BRITA's first investment in the beauty category — the global leader in water filtration

In March 2026, Hello Klean secured a strategic investment from BRITA — a global leader in water filtration with around 60 years of heritage, operations in 69 countries, and over 20 billion litres of water filtered through its products every year. 

The partnership brings BRITA's R&D capabilities, ISO-certified testing facilities, established manufacturing and decades-deep portfolio of filtration technologies to Hello Klean. Hello Klean remains independent, led by co-founders Karlee Zhang and Omer Ozener.

“Hello Klean has rapidly proven the rising global demand for smarter water-quality solutions in daily life… For BRITA, this partnership is a strategic move into a category where our decades of filtration expertise can create meaningful value.”
— Markus Hankammer, CEO, BRITA Group

Investment coverage: The Business of Fashion · Beauty Independent · BeautyMatter · Cosmetics Business · TheIndustry.beauty · Global Cosmetics News · Taylor Wessing.

Press enquiries

For interviews, samples, founder commentary or imagery, please get in touch via our contact page.