About Us
When our founder, Karlee, relocated to a new city, her hair and skin changed almost overnight. Products she’d trusted for years suddenly stopped working.
What seemed like a mystery turned out to be something simple but often overlooked: water.
Water Optimisation
Most routines treat the symptoms. We address the source. Unwanted minerals, chlorine, and heavy metals disrupt skin and hair from the first rinse.
Shower Ecosystem
From the source to your shower, each product plays a role in undoing the impact of hard water on your hair and skin. Together, they help your hair and skin return to how they used to feel.
Advisory Board

Samantha Cusick is one of the UK’s leading hair experts and founder of Samantha Cusick London. Known for her modern approach to haircare and colour, she brings her expertise in understanding how water quality impacts hair health and vibrancy.

Dr. Sonia Khorana is a UK-based GP with a special interest in dermatology. She is widely recognised for her evidence-based approach to skin health and her commitment to making dermatology education accessible and practical.