About Us

When our founder, Karlee, relocated to a new city, her hair and skin changed almost overnight. Products she’d trusted for years suddenly stopped working.

What seemed like a mystery turned out to be something simple but often overlooked: water.

Water Optimisation

Most routines treat the symptoms. We address the source. Unwanted minerals, chlorine, and heavy metals disrupt skin and hair from the first rinse.

Shower Ecosystem

From the source to your shower, each product plays a role in undoing the impact of hard water on your hair and skin. Together, they help your hair and skin return to how they used to feel.

Filter
Reduces impurities.
Filter
Reduces chlorine and heavy metals in your shower water.
Hair
Clears buildup.
Hair
Breaks down buildup and protects against hard water damage.
Body
Soothes + hydrates.
Body
Protects skin from irritation and dryness caused by impurities.
Formulation Integrity
Every formula is thoughtfully crafted to work with your water, using effective, skin-friendly ingredients without compromise.
Klean Complex™ targets hard water minerals to support healthy skin and hair.
NSF-certified filtration that reduce chlorine, heavy metals, and impurities.
Balanced scents complement your routine without overpowering fragrance or irritation.
Clean formulations without silicones, sulphates, or drying alcohols.
Shower Head
The simplest upgrade to your handheld shower head. Installs directly onto your existing hose.
Rain Shower
A wall mounted filter that offers full-body coverage with an overhead rinse.
Shower Filter
A simple upgrade to your in-line setup. Installs beneath the tap.

Advisory Board

Samantha Cusick is one of the UK’s leading hair experts and founder of Samantha Cusick London. Known for her modern approach to haircare and colour, she brings her expertise in understanding how water quality impacts hair health and vibrancy.

Dr. Sonia Khorana is a UK-based GP with a special interest in dermatology. She is widely recognised for her evidence-based approach to skin health and her commitment to making dermatology education accessible and practical.