It's not you, it's your water.

Hard water and chlorine can strip natural oils, roughen the cuticle, and weaken the hair fibre over time. This buildup makes hair feel dull, dry, and more prone to breakage.

Our water-first haircare, powered by Klean Complex™, neutralises these minerals and metals to restore balance and resilience, so every wash strengthens, rather than stresses, your strands.

Formulated for harsh water.

Our non-stripping formulas are designed to protect against the daily impact of hard or chlorinated water, helping preserve the scalp’s natural balance and hair’s structural integrity.

Safe for sensitive scalps and suitable for use during pregnancy or breastfeeding, they’re gentle on every texture, from straight to coils, and safe for coloured or chemically treated hair. Clinically tested, consumer-trialled, and never tested on animals.